Unified Commercial Planning

Enhance your competitive edge with feasible schedules, dynamic pricing and persona-based offers

As competition rises and networks become more complicated, airlines not only need best-in-class departmental solutions, but they also need a way to more closely coordinate across commercial planning to further drive planning and revenue optimization.

There is opportunity to realize additional value through intelligent, integrated commercial planning that gives airlines the flexibility to aggregate disparate data from multiple sources and remove business-process limitations to enable faster, smarter, optimal decision-making. Powered by best-in-class decision-support capabilities, you can utilize technology that will:

  • Expand your market by utilizing significant data to inquire and make actionable decisions;
  • Maximize your network by tactically managing your fleet and creating optimal schedules;
  • Optimize your products and pricing by gaining visibility into current and future demand, competition and customer segmentation; 
  • Enable you to leverage closed-loop analysis by evaluating past performance to make revenue-enhancing business decisions.

Disconnected data and processes

Airlines are sitting on a large amount of data; however, they struggle to capitalize on the value at hand. They are in need of a consistent data flow with real-time, accurate information that empowers them to make accurate decisions, quickly. Moving forward, technology must be able to aggregate data from disparate departments across planning all the way to day-of-operations and remove the limitations that exist today.

Workforce evolution

Many commercial departments are going through a workforce evolution as pioneers of the industry begin to retire and a new generation takes the stage. Analysts today cannot afford the time it would take to learn somewhat archaic tools and processes that exist today. The new workforce expects best-in-class user interfaces, intuitive workflows and systems that naturally integrate and update in real time. As this evolution takes place, technology must evolve to accommodate the digital transformation that is taking place. 

Integration across planning and operations

Today’s planning and scheduling departments have little alignment or coordination with day-of-operations. Across the scheduling process, goals differ from team to team, and the lack of communication and coordination is costing airlines time, resources and customer satisfaction. Through unified commercial planning, there is opportunity to increase visibility into cross-functional objectives to balance profitability with efficiency and consistent incorporate pre- and post-departure intelligence in the planning process to improve reliability.


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