Helping airlines reimagine retailing

Today’s commercial departments have an opportunity to come together to not only share common goals but truly reimagine the way airlines effectively address retailing.

Sabre believes the opportunity lies within a commercial platform that will empower airlines to drive revenue maximization and deliver a unique brand experience. The commercial platform naturally breaks down organizational silos and rigid processes by unifying cross-functional departments to align on one common goal -- to focus on customers.

The beauty of a commercial platform built for digital airlines is the breadth and depth of expertise, solutions and vision for the future. To make scientific, competitive and innovative decisions on how to package, price and sell products, it is vital to have a robust, end-to-end view of the customer. This approach and unique perspective for a commercial platform supports airlines to reimagine retailing.

Our commercial platform, built specifically for digital airlines:

  • Connects solutions and departments that leverage customer-data insights,
  • Builds intelligent shopping and retailing strategies powered by decision science,
  • Embodies openness by empowering rapid deployment of new solutions using a flexible framework,
  • Creates flexibility by utilizing intuitive user interfaces across applications.


Furthermore, a digital airline commercial platform must be flexible, open and intelligent, and it must allow airlines to seamlessly leverage data-driven insights to dynamically and intelligently market their services, fulfill across all channels and deliver a personalized customer experience.


Flexible technology gives airlines the freedom to build business practices and workflows that meet their business needs without being boxed in by a single provider. Flexibility enables airlines to drive differentiated experiences throughout all channels and adjust their product offerings on their own terms.


Open technology enables airlines to quickly and efficiently deploy innovation.
A microservices architecture is one example of openness because it empowers unique business strategies and gives airlines control to uniquely configure, extend and differentiate how it positions its ecosystem of technology and processes. Airlines can decide how they want to develop and deploy innovation and deliver on their own unique strategies. They don’t have to rely on a single provider to deliver all their innovation because microservice architecture gives the flexibility necessary to take a community-based, in-house or third-party approach.

Intelligent technology powers an airline to drive decision accuracy and personalization in a way most airlines aren’t capitalizing on today. Intelligent solutions leverage machine learning and artificial intelligence to be smarter and more strategic about how to price, package and sell products. For airlines, this level of intelligence:

  • Improves schedule synchronization and deploys schedules faster to increase revenue and reduce reaccommodation costs,
  • Monitors and analyzes fares automatically to provide an enhanced competitive advantage,
  • Delivers persona-based, flight-plus-ancillary bundled offers,
  • Provides broad pricing recommendations that are buffered from abrupt market changes and use multi-channel availability.


Committed to minimizing the environmental impact of our global operations and to promoting sustainable business practices in travel and tourism.