Explore the path to offers and orders
Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you.
Partnering to make travel smarter and faster
Seamless retailing,
distribution and fulfillment
across the value chain
Together,
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Industries
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
Airlines
Corporations
Travel Suppliers
Hoteliers
Developers
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time.
Navin Chellaram
General Manager | Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.
Dave Harvey
Vice President | Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.
Fred Lalonde
CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.
Dinesh Poojary
General Manager | Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.
Monique Fung
Asst. Director of Distribution | Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.
Terrence Wu
Corporate Director of Digital Marketing & eCommerce | Capella
Innovation
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Latest News
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
Insights Blog
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March 11, 2024
Innovation made real: a simpler way for travel agents to book travel
Introducing Sabre Red Launchpad™ – the new travel agency booking solution.
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February 26, 2024
Performing while transforming: Three ways to unlock revenue along the path to modern airline retailing
In recent months, there has been a noticeable shift in the industry conversation around airlines’ transition to offer- and order-enabled retailing, with questions like ‘if’, ‘why’ and ‘when’ being replaced by ‘how’. Many have already started…
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January 30, 2024
Deep Dive: Unlocking legacy code in online travel
In this Deep Dive you’ll learn how to motivate engineers to work on legacy codebases and address technical debt so your business can innovate with new technologies and keep up with market trends.
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January 30, 2024
Free eBook: Solving Online Travels Legacy Code Conumdrum
Solving Online Travels Legacy Code Conumdrum
Press Releases
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Press Release
March 11, 2024
Sabre announces Sabre Red Launchpad™, a new booking solution for travel agencies with launch partner Internova Travel Group
Internova to roll out a co-branded version of the product – Internova SNAP, Powered by Sabre – to thousands of its travel consultants to reduce training time and provide access to the Sabre GDS SOUTHLAKE, Texas…
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Press Release
February 29, 2024
Sabre and Mastercard join the Travalyst coalition
SOUTHLAKE, Texas and LONDON, United Kingdom, Feb. 29, 2024 – Travalyst, the not-for-profit organization founded by Prince Harry, The Duke of Sussex, today welcomes Sabre and Mastercard to its coalition. Sabre Corporation (NASDAQ: SABR) and Mastercard join other…
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Press Release
February 29, 2024
Sabre and Atriis sign agreement to grow corporate NDC bookings
SOUTHLAKE, Texas, and TEL AVIV, Israel- Feb. 29, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry announced a new agreement with managed travel technology company Atriis and…
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Press Release
February 28, 2024
Sabre is first GDS to power NDC for SAP Concur and the corporate travelers it serves
SOUTHLAKE, Texas, Feb. 28, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is the first global distribution system (GDS) to provide New Distribution Capability (NDC) content to corporate…