Sabre Airline Solutions

Sabre WiseVision Suite

MIDT Processing | Sales Data Analysis | Sales Data Analysis for Small Airlines | Traffic Flows and Passenger Behavior Analysis

In today’s competitive environment, an airline must use every tool possible to gain a marketing or operational advantage. Airline network planning departments must design profitable schedules based on existing market demand and customer preferences. Airline sales organizations must be able to monitor and influence consumer purchase decisions. Market Information Data Tapes is a valuable source of data that contains passenger bookings made through all the major global distribution systems. When effectively utilized, this data source can help an airline understand its customers’ needs, preferences and travel behavior. MIDT data can also be used by an airline’s sales force to set sales targets as well as identify, provide incentives to and monitor underperforming travel agencies.

The products in the Sabre® WiseVision™ Data Analysis Suite listed in this section unleash the power of MIDT data and can help a busi ness achieve its network planning, marketing and sales goals. Airlines currently using MIDT data in combination with Sabre Airline Solutions applications have experienced an average booking share increase of from 2% to 7% in targeted O&D markets.

MIDT Processing

Sabre® WiseVision™ Data Analysis Services organizes complex booking trans-actions from GDSs into meaningful information. It provides airlines with critical host and competitor information that can be used to make timely and fact-based operational decisions.

Airlines using the processed data to support marketing, sales, strategic network and planning decisions have realized share gains of 1.5% to 2% in the markets concerned.

Sales Data Analysis

Sabre® WiseVision™ Sales Analyzer enables airline sales representatives to decrease the time required to analyze and interpret large quantities of market data. The system analyzes and graphically presents market analysis results to support the sales process, thus saving time and money in the pursuit of winning opportunities. Sales Analyzer also contains Quality of Service Index data that provides an objective estimate of what each airline’s booking share should be in each market. QSI data can be used to set sales targets and identify underperforming travel agencies.

Sales Data Analysis for Small Airlines

Sabre® WiseVision™ Sales Essentials is a market analysis tool priced to meet the requirements of smaller airlines and airlines that are new to the use of MIDT data. Sales Essentials provides valuable decision-support information from GDS booking data and QSI data in an air-line’s top markets. By providing summarized information in these top markets, it enables airline sales and network analysts to effectively analyze key markets and improve airline profitability.

Traffic Flows and Passenger Behavior Analysis

Sabre® WiseVision™ Network Analyzer is a market analysis tool that helps airline network planners analyze traffic flows and passenger travel behavior. It provides information by segment, market or connect point, enabling airline network analysts to:

  • Identify key markets served by a sector.
  • Understand passenger preferences in travel.
  • View competitor itinerary offerings and bookings.
  • Identify new codeshare partners and routes.

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