Sales and Marketing

In today's non-stop competition for customers, smart marketing executives are aware that the more they know about their customers, the more powerful they can become in the marketplace. Reliable customer data and effective loyalty programs help airlines understand their customers' needs, preferences, and travel behavior. Sabre has a number of ways for airlines to get the data necessary to make the most of their biggest asset — their customers. Our products can help businesses achieve marketing and sales goals.

Sabre Alliance Manager

The Alliance Manager family is a suite of alliance management tools designed to help airline leverage marketing agreements within the distribution channel. Alliance Manager includes Partner Displays and Partner Messaging features.

Partner Displays — The Partner Displays feature enables airlines to display air products based on the airline’s marketing agreements. The agent, online or corporate system user enters a simple command or completes a customer dialogue box to filter the availability screen and show only alliance flights or loyalty partners for a specified carrier.

Partner Messaging — The Partner Messaging feature enables airlines to speak to travel consultants and travelers with a single, consistent voice. This feature ensures passenger itinerary information is in-sync across partner airlines to make travel more seamless for passengers from initial booking all the way through arrival at their final destination.