Ascend Magazine

Welcome to Ascend, the award-winning industry magazine for airline executives around the world.

In Ascend, you’ll find in-depth coverage on a variety of industry topics, including cost reduction, environmental issues, fuel conservation, revenue generation, technology solutions, turnaround strategies and airline profiles. Read the current issue below or search past editions. Or contact us with questions or comments.

Cover Photo Ascend

Making Flying Good Again

A Conversation With David Cush, President and Chief Executive Officer, Virgin America, Pg. 12

Cover Articles
Azul achieves phenomenal success in three years (pg. 8)
Biofuels may help airlines meet CO2 targets and control fuel costs (pg. 55)
New technology streamlines bidding processes for aviation employees (pg. 70)

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Block Hours Strategy

Block Hours Strategy
Sabre Airline Solutions® consulting expert Manolo Centeno discusses how an optimal block hours strategy is essential to an airline’s operation, leading to increased profitability and improved on-time performance.

Software As A Solution

Software as a Service
Todd Richmond, vice president of enterprise architecture for Sabre Holdings® discusses how SaaS technology addresses performance on a global basis and the access airlines have to their data.

2011 Airline Trends ReportFuel prices continue to be the No. 1 challenge facing airlines today. Read more results of our recent survey.

Table of Contents


Committed to minimizing the environmental impact of our global operations and to promoting sustainable business practices in travel and tourism. www.sabre.com