Ascend Magazine
Welcome to Ascend, the award-winning industry magazine for airline executives around the world.
In Ascend, you’ll find in-depth coverage on a variety of industry topics, including cost reduction, environmental issues, fuel conservation, revenue generation, technology solutions, turnaround strategies and airline profiles. Read the current issue below or search past editions. Or contact us with questions or comments.
Making Flying Good Again
A Conversation With David Cush, President and Chief Executive Officer, Virgin America, Pg. 12
Cover Articles
Azul achieves phenomenal success in three years (pg. 8)
Biofuels may help airlines meet CO2 targets and control fuel costs (pg. 55)
New technology streamlines bidding processes for aviation employees (pg. 70)
Block Hours Strategy
Sabre Airline Solutions® consulting expert Manolo Centeno discusses how an optimal block hours strategy is essential to an airline’s operation, leading to increased profitability and improved on-time performance.
Table of Contents
- 8Tudo Azul
- 12Making Flying Good Again
- 18A Famous Chinese Brand
- 22The Future By Airbus
- 26E-Commerce ROI Offers Real Digital Digit$
- 30Common Ground: In The Air
- 34Journey Management
- 38When Legacy Becomes History
- 42Airline Pricing: Part Art, Part Science
- 45O&D Stepping Stone
- 50The Emissions Dilema
- 55Biofuels: The Next Gold Rush
- 64Hedging Your Bets
- 70It's About Time
- 72Plan Ahead
- 75Shopping With Confidence
- 78The Network Manager
- 80Accelerating Innovation
- 81Strength In Numbers



