Ascend Magazine
Welcome to Ascend, the award-winning industry magazine for airline executives around the world.
In Ascend, you’ll find in-depth coverage on a variety of industry topics, including cost reduction, environmental issues, fuel conservation, revenue generation, technology solutions, turnaround strategies and airline profiles. Read the current issue below or search past editions. Or contact us with questions or comments.
The Jewel
A Conversation With Muhammad Ali Albakri, Chief Information Officer, Saudi Arabian Airlines
Cover Articles
Comair Limited adopts a variety of new technologies (pg. 18)
The European Commission invests in modernized air traffic management system (pg. 40)
The most successful airline connects it’s entire organization, end to end (pg. 56)
Block Hours Strategy
Sabre Airline Solutions® consulting expert Manolo Centeno discusses how an optimal block hours strategy is essential to an airline’s operation, leading to increased profitability and improved on-time performance.
Software as a Service
Todd Richmond, vice president of enterprise architecture for Sabre Holdings® discusses how SaaS technology addresses performance on a global basis and the access airlines have to their data.
Fuel prices continue to be the No. 1 challenge facing airlines today. Read more results of our recent survey.
Table of Contents
- 8Night And Day
- 12Aerolíneas Argentinas Transforms
- 15Major Systems Upgrade For Asia's First
- 18Systems Refresh
- 21The Name Of The Game
- 24The Jewel
- 29After The Honeymoon
- 32Challenges In China
- 40The Consortium
- 45Chip Off The Old Block
- 50Striking A Balance
- 56The Connected Airline
- 60The Connected Airport
- 64The "Joined-Up" Airline
- 68The Connected Aircraft
- 72Going Mobile
- 75Passengers Come First
- 79Managing Flight Operational Costs
- 84A 360 Degree Commercial Performance Review
- 86Continuous Availability