Reservations The Engine That Powers All Channels

To keep your customers loyal, you need to be able to treat them uniquely at every touchpoint. To accomplish this, you need an end-to-end, seamless approach to sales and service. SabreSonic® Res — a key component of our SabreSonic® Customer Sales & Service (CSS) solution — provides you with advanced customer management tools, from reservations, product merchandising and inventory, through ticketing.

Our fully integrated solution provides access to the same information across all points of sale and service, so you can better serve your customers. SabreSonic Res is the engine that powers your Internet booking engine, call center, inventory control, loyalty system, data warehouse and departure control. It gives you the power to grow your business. Additionally, it allows your airline to offer choices and deliver those services that fit your brand consistently throughout the travel experience.

Key Benefits

  • Enhances customer recognition with complete and consistent information at all touchpoints,
  • Offers a consistent customer experience by distributing your merchandising strategy across all your channels,
  • Provides flexible and customizable functionality that supports alliances and partnerships,
  • Delivers timely fares to market to optimize competitive position,
  • Improves understanding of market trends and customer behavior,
  • Provides an integrated, end-to-end loyalty solution with the tools necessary for you to effectively use your frequent flyer program,
  • Improves market insight with access to comparative market data that helps you more effectively execute your strategy.

Product Profiles


Sabre’s reservations system gives us an integrated foundation for us to grow on.

Virgin America

David Cush
Chief Executive Officer


Fast Fact

  • SabreSonic® Res handles over 6.1 million frequent flyers, about the population of Hong Kong

Committed to minimizing the environmental impact of our global operations and to promoting sustainable business practices in travel and tourism. www.sabre-holdings.com