Ascend Magazine
Welcome to Ascend, the award-winning industry magazine for airline executives around the world.
The magazine covers myriad topics, such as airline case studies, cost reduction, customer relationship management, environmental issues, fuel conservation, revenue generation, technology solutions and turnaround strategies.
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Issue: 2010, Issue No. 1
Enjoying The Tailwind
While other carriers in Africa have struggled during difficult times, Afriqiyah Airways has been able to ride the storm out time and time again. It stays true to its objective of linking Africa's cities together without making its passengers suffer through lengthy layovers, it takes advantage of modern technology, and it knows just when and where to expand in support of future growth and on-going success.
2010, Issue No. 1 - page: 6
Category: Airline Profile
Sub-Category: Afriqiyah Airways
World's Happiest Airline
Enrique Beltranena, Volaris chief executive officer and managing director, shares his thoughts about what makes Volaris Mexico's premier low-cost carrier.
2010, Issue No. 1 - page: 10
Category: Airline Profile
Sub-Category: Volaris
In Unison
Airlines can realize sizeable benefits by syncing up their scheduling processes and leveraging integrated decision-support systems.
2010, Issue No. 1 - page: 16
Category: Business Issue
Sub-Category: Scheduling Processes
The Glass Cockpit
From cutting costs and improving revenues to boosting productivity and improving the quality of life for airline employees, electronic flight bag technology provides substantial benefits for airlines and their crewmembers. EFB, part of but not exclusive to the next-generation glass cockpit, has eliminated the need for weighty, paper-filled flight bags once carried onboard by pilots and cabin crewmembers.
2010, Issue No. 1 - page: 20
Category: Business Issue
Sub-Category: Electronic Flight Bag
Play By The Rules
Traditional revenue management and pricing processes and technology solutions cannot fully cope with the current competitive landscape. Today, demand, capacity and pricing volatility coupled with the ever-more relevant ancillary revenue opportunities are changing the rules of the revenue game. New processes and IT systems are needed to effectively compete and pave the way for a successful future.
2010, Issue No. 1 - page: 24
Category: Business Area
Sub-Category: Revenue Management
Chatter Box
Social media vehicles such as Facebook and Twitter have given airline customers a voice, and carriers with the right social media strategy can benefit from these conversations.
2010, Issue No. 1 - page: 27
Category: Business Issue
Sub-Category: Social Media
Highways In The Sky
During the next decade, the air transport industry, based on initiatives outlined by several countries around the world, can expect to see significant improvements to current air traffic control systems that will result in numerous benefits.
2010, Issue No. 1 - page: 32
Category: Business Issue
Sub-Category: Air Traffic Control
Gloves Off
The tug of war over embattled Japan Airlines set the stage for a new order in global airline alliance negotiations and became a lightning rod for criticism by opponents of antitrust immunity, who are concerned that the three major alliances will act as mega-carriers, crushing competition in trans-Atlantic and trans-Pacific markets.
2010, Issue No. 1 - page: 38
Category: Business Issue
Sub-Category: Alliances
Cargo Infusion
Airlines that implement a sound cargo revenue management strategy coupled with the use of advanced technology and industry best practices will achieve significant financial gains based on the anticipated rapid growth in the air cargo sector.
2010, Issue No. 1 - page: 42
Category: Business Area
Sub-Category: Cargo
Year Of The Tiger
High-speed rail, changing consumer behavior, technology’s pace of change will Chinese airlines be like reeds in the winds of change or will they resemble mighty oaks?
2010, Issue No. 1 - page: 46
Category: Regional
Sub-Category: Asia/Pacific
United They Stand
In a little more than 10 years since the birth of the three main global network alliances, each, with its own set of objectives, has achieved significant results during the last decade.
2010, Issue No. 1 - page: 50
Category: Business Issue
Sub-Category: Alliances
Unleashing The Power Of Choice
Boosting ancillary revenues isn't just about offering a few add-on products or services to an airline's Web site. It's about implementing a concrete shopping strategy that appeals to every consumer type, ensures a satisfying customer experience and promotes loyalty.
2010, Issue No. 1 - page: 56
Category: Business Area
Sub-Category: Airline Distribution
Travel Agent Of The Future
As technology continues to advance inexorably on all fronts, travel agents and agencies continue to evolve, with their business success anchored upon and closely tied to technological advances. As the highest-yielding sales channel, it's essential that these capabilities are developed to support agencies.
2010, Issue No. 1 - page: 59
Category: Business Area
Sub-Category: Airline Distribution
Channeling China
China has experienced significant growth in the online travel arena and is expected, by the end of next year, to represent 20 percent of the country's total travel revenues.
2010, Issue No. 1 - page: 62
Category: Business Area
Sub-Category: Airline Distribution
Value Articulation
Not only is it critical for airlines to take advantage of every possible distribution channel to sell their offerings, it's also vital that the value of these products is clear and can be easily identified to achieve maximum sales potential.
2010, Issue No. 1 - page: 65
Category: Business Area
Sub-Category: Airline Distribution
On "Cloud" Nine
Moving from a mainframe environment to a service-oriented architecture on open systems represented a major technology jump for Sabre Holdings and its air transportation customers. But it doesn’t stop there. Next steps include the application of cloud concepts to take SOA to the next level.
2010, Issue No. 1 - page: 68
Category: Technology
Sub-Category: Cloud Computing
No Blind Spots
For a decade-and-a-half, airline executives from around the world have provided valuable feedback each year in a variety of areas that help evolve the products and services provided by their information technology partner, Sabre Airline Solutions.
2010, Issue No. 1 - page: 71
Category: Technology
Sub-Category: Technological Enhancements
Lighten The Load
With its continuing rapid development and deployment, the electronic flight bag doesn't simply represent the future. Electronic flight bags, in fact, are already on many commercial carriers' flights today.
2010, Issue No. 1 - page: 74
Category: Technology
Sub-Category: Electronic Flight Bag
Gate Manager
AirTran Airways leverages the new, powerful Sabre AirCentre Gate Manager, a real-time flight monitoring and gate management decision-support solution that efficiently gates a flight schedule and helps pro-actively respond to irregular operations.
2010, Issue No. 1 - page: 77
Category: Technology
Sub-Category: Gate Management
Maintaining Control
All airlines face maintenance, repair and overhaul challenges that leave room for improvement. Industry consultants from Sabre Airline Solutions can effectively diagnose MRO issues and prescribe solutions, whether process and procedure related or dealing with information technology software, to significantly and quickly yield optimal results.
2010, Issue No. 1 - page: 80
Category: Technology
Sub-Category: Maintenance
Calling All Channels
Airlines have recently developed distribution strategies that have led the way to a set of revenue-generation trends in the greater market and Sabre Travel Network can help airlines take advantage of those strategies.
2010, Issue No. 1 - page: 85
Category: Technology
Sub-Category: Airline Distribution

