Ascend Magazine
Welcome to Ascend, the award-winning industry magazine for airline executives around the world.
The magazine covers myriad topics, such as airline case studies, cost reduction, customer relationship management, environmental issues, fuel conservation, revenue generation, technology solutions and turnaround strategies.
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Issue: 2009, Issue No. 2
Small Airline, Big Future
Air Malta placed every aspect of its organization under the microscope.
2009, Issue No. 2 - page: 11
Category: Airline Profile
Sub-Category: Air Malta
Happy Jetting
Dave Barger explains what makes JetBlue Airways an industry leader.
2009, Issue No. 2 - page: 14
Category: Airline Profile
Sub-Category: JetBlue Airways
Shrinking To Profitability
While some airlines shrink and others grow, they all have taken steps to cut costs and generate revenue.
2009, Issue No. 2 - page: 20
Category: Business Issue
Sub-Category: Cost Reduction/Revenue Generation
Stay Tuned To That Channel
ZUJI helps Asia/Pacific carriers extend their online booking capabilities.
2009, Issue No. 2 - page: 26
Category: Business Area
Sub-Category: Distribution
Making A Comeback
Indicators point to a slow but definite economic recovery for BRIC and MENA countries.
2009, Issue No. 2 - page: 30
Category: Business Issue
Sub-Category: Recovery
Flying Green Shoots
Airlines and aircraft manufacturers strive to control greenhouse gas emissions and reduce their carbon footprint.
2009, Issue No. 2 - page: 35
Category: Environment
Sub-Category: Sustainability
E-Commerce: The More The Merrier
Advanced revenue management technology helps airlines maximize group sales opportunities and reduce spoilage.
2009, Issue No. 2 - page: 42
Category: Business Issue
Sub-Category: Cost Reduction/Revenue Generation
Practice Makes Perfect
Many airlines ensure their planning departments abide by industry-best-practice principles to stay competitive.
2009, Issue No. 2 - page: 46
Category: Consulting
Sub-Category: Best Practices
Merchandising: Right Price, Right Value
Offering the right ancillary choices travelers truly value benefits airlines and their customers.
2009, Issue No. 2 - page: 50
Category: Business Issue
Sub-Category: Merchandising
Can I See Your ID, Please?
Companies have a unique identity that shapes how they are perceived.
2009, Issue No. 2 - page: 54
Category: Customer Focus
Sub-Category: Perception
Social Butterflies
Airlines have access to a rich social networking opportunity, ensuring easy access to real time,
valuable resources.
2009, Issue No. 2 - page: 58
Category: Customer Focus
Sub-Category: Customer Community
Service With A Smile
Carriers can smoothly adapt to and operate with a broad spectrum of technology through a unique implementation and support approach.
2009, Issue No. 2 - page: 61
Category: Customer Focus
Sub-Category: Customer Satisfaction
"Bundles" Of Joy
New capabilities within SabreSonic® Customer Sales & Service help carriers plan, execute and succeed well into the future.
2009, Issue No. 2 - page: 66
Category: Technology
Sub-Category: Passenger Solutions
Promise Delivered
Advanced operations technology helps carriers “deliver the promise” to their valued customer.
2009, Issue No. 2 - page: 72
Category: Technology
Sub-Category: Airline Operations
Real-Time Solutions For Real-Time Operations
An informative, robust, real-time and predictive solution enhances an airline’s overall operations as well as its travelers’ experience.
2009, Issue No. 2 - page: 78
Category: Technology
Sub-Category: Airline Operations