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![View of the acropolis in greece from low view point.](https://www.sabre.com/wp/wp-content/uploads/parallax-bg.webp)
![Femme person overlooking the acropolis, pictured from behind, holding mobile device.](https://www.sabre.com/wp/wp-content/uploads/parallax-traveller.webp)
Together,
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Industries
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
Airlines
Corporations
Travel Suppliers
Hoteliers
Developers
![Cathay Pacific Logo](https://www.sabre.com/wp/wp-content/uploads/hp-logos-cathay-pacific-min.webp)
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time.
Navin Chellaram
General Manager | Cathay Pacific
![Southwest Airlines Logo](https://www.sabre.com/wp/wp-content/uploads/hp-southwest.webp)
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.
Dave Harvey
Vice President | Southwest Airlines
![Hopper Logo](https://www.sabre.com/wp/wp-content/uploads/hp-hopper-1.webp)
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.
Fred Lalonde
CEO and co-founder of Hopper
![Eihab Travels Logo](https://www.sabre.com/wp/wp-content/uploads/hp-Eihab-1.webp)
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.
Dinesh Poojary
General Manager | Eihab Travels
![Cordis Logo](https://www.sabre.com/wp/wp-content/uploads/hp-cordis-1.webp)
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.
Monique Fung
Asst. Director of Distribution | Cordis Hong Kong
![Capella Logo](https://www.sabre.com/wp/wp-content/uploads/hp-capella.webp)
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.
Terrence Wu
Corporate Director of Digital Marketing & eCommerce | Capella
Innovation
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Latest News
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
Insights Blog
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April 2, 2024
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC…
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April 1, 2024
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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March 21, 2024
Sabre joins Travalyst to help drive more sustainable travel decisions
At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince…
Press Releases
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April 17, 2024
Bangkok Airways eyes further growth through renewed network planning and optimization deal with Sabre
SOUTHLAKE, Texas, and BANGKOK, Thailand – April 17, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced a renewed agreement with Bangkok Airways, as the airline eyes further industry…
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Press Release
April 16, 2024
Sabre strengthens APAC team with the appointment of seasoned industry leader Rajiv Bhatia
SINGAPORE and INDIA – April 16, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced that experienced industry leader Rajiv Bhatia has joined Sabre to help advance…
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Press Release
April 16, 2024
Air Serbia Expands Strategic Growth and Customer Experience Enhancement with Sabre’s Advanced Revenue and Passenger Service Solutions
Renewed commitment marks a new chapter in Air Serbia’s strategic and operational efficiency.The airline adopts Sabre’s advanced analytics for strategic decision-making and competitive advantage. LONDON, UK – April 16, 2024 – Air Serbia, Serbia’s national airline,…
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Press Release
April 15, 2024
Sabre and InterparkTriple announce strategic technology partnership to harness the power of Sabre Travel AI
The fast-growing Online Travel Agency and Sabre will collaborate to attract millions more visitors to South Korea through AI-powered innovation SINGAPORE and SEOUL, South Korea – April 15, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software…
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