Sabre Airline Solutions

ascend - a magazine for airline executives

Current Issue

Cover Photo Ascend 2008 Issue 2 - Special Feature: Record Aircraft Orders

2008 Issue No. 2
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Leaps and Bounds

A Conversation With Pham Ngoc Minh, President and Chief Executive Officer, Vietnam Airlines, Pg 18.

Inside

10 American Airlines’ fuel program saves more than US$200 million a year
31 Integrated systems significantly enhance revenue
72 Caribbean Nations rely on air transportation

Table of Contents

Previous Issues

2008 Issue No. 1
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The Pilot

A Conversation With...
Tim Hoeksema, Chairman, President and Chief Executive Officer,
Midwest Airlines. pg 36

Inside

  • 26 Airlines are scrutinized for affects on the environment
  • 44 Etihad doubles its revenue from 2006 to 2007
  • 62 Carriers can become true customercentric businesses

Table of Contents

2007 Issue No. 2
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The Power of Partnering

A Conversation With...
Abdul Wahab Teffaha,
Secretary General Arab Air Carriers Organization.

Inside

  • 06Carriers can quickly recover from irregular operations
  • 42Singapore Airlines makes aviation history
  • 50High-speed trains impact Europe’s airlines

Table of Contents

 

2007 Issue No. 1
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Jet Stream

A Conversation With...
Wolfgang Prock-Schauer, the chief executive
officer of Jet Airways - page 30

Inside

  • 06Turboprops make strong comeback
  • 36WestJet saves US$5 million annually
  • 78GOL scores big in Latin America

Table of Contents

 

2006 Issue No. 2
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The Global
Advocate

A Conversation With...
Giovanni Bisignani, director general and CEO,
International Air Transport Association
page 38

Inside

  • 06Government regulations affect globalization
  • 42Latin American carriers grow regionally
  • 50AirAsia overcomes challenges to its Thai-based subsidiary

Table of Contents

2006 Issue No. 1
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Seeking Gold

India's booming economy benefits airlines around the world page 20

Inside

  • 40 India's government revamps airport infrastructure
  • 42 IndiGo to begin service as India's newest start up
  • 46 India's flag carriers adjust to relaxed government regulations

Table of Contents

  • 06Distribution in India: Anyone’s Game
  • 08India Traffic on the Rise
  • 11Low-Cost Carriers Gain Altitude
  • 14Measuring Revenue Man- agement Performance
  • 20Seeking Gold
  • 23The in Place to Outsource
  • 26Open for Business
  • 29On Track
  • 31The Complete Package: India’s Cargo Industry
  • 35Powers to Be
  • 38Making it Simple
  • 40Preparing for Takeoff: India’s Aviation Infrastructure
  • 42Blue Skies
  • 44Full Recovery
  • 46Open Skies Opens Challenges
  • 50Take it Online
  • 52Just Checkin’ in
  • 54Car“go” to India
  • 56Rapid Reaccommodation: Attaining Higher Levels of Customer Service
  • 58The Right Fix
  • 60Opening the Door
  • 62A Game-Winning Strategy
  • 65Remote Access
  • 68From Planning Through Execution
  • 70Talking Technology With Richard Ratliff
  • 74Following the Sun
  • 76From Distribution to Merchandizing

2005 Issue No. 2
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The Transformer

A conversation with…
W.Douglas Parker, Chairman, President and CEO,
US Airways
page 44

Inside

  • 33 Gulf Air’s in-flight service wins top awards
  • 36SAS restructures to better compete
  • 42Jet Airways becomes an international carrier

Table of Contents

  • 06Airport Facelifts
  • 09Choosing a Model
  • 15Crossing the Border
  • 19“Fare”ly Simple
  • 22Inflammatory Fuel
  • 25Just the (e) Ticket
  • 28Reduced Fleets, Raised Revenue
  • 31T5: The Gateway to British Airways’ Future
  • 33Gulf’s Onboard with 48 Top In-Flight Service
  • 36Back to the Future
  • 42Jet Airways: From Domestic to International
  • 44The Transformer
  • 48ASPire to Leading Technology
  • 52Catering to the Bottom Line
  • 54Forecasting the (Revenue) Future
  • 56African Safari: Continent’s 64
    Carriers on the Hunt for new Opportunities
  • 59Latin Beat
  • 62Small Companies, Big Business
  • 64Talking Technology with Barry Smith
  • 67Supplier Connection
  • 69Looks Good, Works Well

2005 Issue No. 1
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In the Black

A conversation with...
Joe Leonard, CEO and Chairman, AirTran Airways
page 59

Inside

  • 22 Lufthansa benefits from close-in re-fleeting
  • 45 Cathay's cargo business drives revenue
  • 76 Frontier Airlines enlists strategic partners

Table of Contents

  • 10 On Schedule to Maintain Revenue
  • 16Customer Connection
  • 22Reigning in the Fleet
  • 26Power of Converging Data
  • 29Revenue Realization: Protecting Revenue
  • 32Unleashing Revenue Management
  • 35Stop the Leak
  • 37Turning the Corner
  • 41Under Control
  • 43From Distribution to Merchandizing
  • 45A Package 56 Deal
  • 50Under one Roof
  • 52Strictly Business
  • 56Luck of the Irish?
  • 59In the Black
  • 67Revenue Integrity: A Growing Necessity
  • 69A Fare Reaction
  • 71Time 82 is Money
  • 73Bringing up the Top Line
  • 76Frontier Days
  • 80Aligning the Pieces
  • 82Unblocked
  • 85Choosing its Battles
  • 90Talking Technology With … Alan Walker

2004 Issue No. 2
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An Allied Front

A conversation with…
Geoff Dixon, CEO, Qantas Airways
page 36

Inside

  • 04 Air France and KLM form Europe’s Largest Airline
  • 18 The Evolution of Alliances
  • 26A Conversation with oneworld, SkyTeam and Star Alliance

Table of Contents

  • 04The French– Dutch Connection
  • 09Uniform Service
  • 13Linking Latin America
  • 18The Evolution of Alliances
  • 23Carrying the Freight
  • 26Spanning the Globe
  • 36An Allied Front
  • 40The Next IATA?
  • 42Declaring Independence?
  • 48The Russian Steps
  • 51Good Neighbors
  • 54Maintaining the Lead
  • 56Share and CodeShare Alike
  • 58A Turn for the Better
  • 60Out of Africa
  • 62Britain’s Best Kept Secret?
  • 66Aligning the Alliance
  • 71Riding the RAIL

2004 Issue No. 1
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Extreme Airline Management

A conversation with…
David Siegel, CEO, US Airways
page 38

Inside

  • 19 Industry Showing Signs of Recovery
  • 38Low-Cost Carrier Model Continues to Evolve
  • 79Recent Breakthroughs in Revenue Management

Table of Contents

  • 04Taking its Share
  • 06Iberia Airlines: Focused Strategy for an Optimistic Future
  • 10Scoring Points with Passengers
  • 12A New Lease on Life
  • 16CRM: Going Beyond a Frequent Flyer Program
  • 19The Long Night’s Journey into Day
  • 24Sizing it Up
  • 28Leveling the Playing Field
  • 35Self Serve: Airlines Increasingly Employ Customer-Enabling Tools
  • 38The Revolution’s Here
  • 40On the Route to Recovery
  • 45Getting Fit for Recovery
  • 48Faster than the speed of Industry
  • 51A Higher Plane
  • 56Coming of Age
  • 62Faring Well: Air New Zealand Revamps its Fare Structure
  • 66Everything to Gain
  • 70Putting IT all together
  • 76Channel Surfing
  • 79Talking Technology With … Barry Smith

2003 Issue No. 2
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On the Route To Recovery

A conversation with…
James Hogan, President and CEO, Gulf Air
page 40

Inside

  • 19 Industry Showing Signs of Recovery
  • 38Low-Cost Carrier Model Continues to Evolve
  • 79Recent Breakthroughs in Revenue Management

Table of Contents

  • 04New Distribution Paradigms: Controlling Costs in the Internet Age
  • 10Preparing for the Changing World of In-Flight Services
  • 14Expecting the Unexpected
  • 19Riding the Storm Out
  • 26Lufthansa “D-Check”s its Organization and Processes
  • 30An Inside Job
  • 30Song Reaches Top of the Charts
  • 31You’ve Come a Long Way, bmibaby!
  • 38Extremely Prepared for the Future
  • 41The New Revenue Reality
  • 46From the Ground Up
  • 48Turnaround First, Then Privatize
  • 54Improving Interline Electronic Ticketing
  • 56Just Right: The Resource
    Management Systems
  • 60Web-Enabling Revenue Management
  • 62Asia/Pacific Carriers Open a Portal
  • 65Capitalizing on Consolidation
  • 67From Russia, With Success
  • 70Looking Through the “Contact” Lens
  • 72Getting Back on Track
  • 75The Winning Combination

2003 Issue No. 1
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Making Every Dollar Count

A Conversation with…
Brett Godfrey, CEO, Virgin Blue
page 26

Inside

  • 02New Approach to Cost Reduction Provides Benefits
  • 40American Airlines De-Peaks Its Hub and Spoke Structure
  • 48Aeroflot Reshapes Itself

Table of Contents

  • 02A New Way of Looking at Cost Reduction
  • 06Robust Scheduling Helps With Irregular Operations
  • 08Asia/Pacific Airlines Benefit from
    Integrated SOC
  • 10A Conversation With Regional Express
  • 12Automated Tool Manages Compensation Programs
  • 14More Than Just a Web Site
  • 16Web Services Holds Promise for Airlines
  • 18Affordable Reservations for Low-Cost Airlines
  • 20ATA Gets the Most for Its Investments
  • 22Hawaiian Airlines Automates Fares Management
  • 24New Direct Connect Availability Lowers Distribution Costs
  • 26A Conversation With Virgin Blue
  • 28Cost Savings by Automating All
    In-Flight Services
  • 32Integrated OCC Helps Propel WestJet
  • 34New Reservations Systems … Convert With Minimum Disruption
  • 38AeroMexico Puts M&E Strategy into Practice
  • 40American Airlines De-Peaks Its Hub and Spoke Structure
  • 44Locally Based Experts Assist EMEA Airlines
  • 46Returning Network Carriers to Profitability
  • 48Aeroflot – Russian Airlines Reshapes Itself

2002 Issue No. 1
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Simplifying for the Future

A Conversation with…
British Airways
page 26

Inside

  • 02Airlines Seek to Simplify Operations
  • 40Aligning with Industry- Best Practices
  • 48TAM Extends Leadership

Table of Contents

  • 02Airlines Seek to Simplify Operations
  • 06Aligning with Industry- Best Practices
  • 08AACO Helps Member Carriers
  • 10Simplifying… A Conversation with British Airways
  • 12Asia/Pacific Airlines Select New Reservations Solutions
  • 14The Backbone of Technology’s Continuing Evolution
  • 17Asia/Pacific Airlines Take Proactive Approach
  • 18Enhanced Security for North American Airlines
  • 20Low-Cost Option for High-End Technology
  • 22TAM Extends Leadership
  • 23Move to O&D Benefits Alitalia
  • 24The “Qik,” Uncomplicated Solution