Sabre Airline Solutions

ascend - a magazine for airline executives

Current Issue

Cover Photo Ascend 2007 Issue 2 - Special Feature: Airline Mergers and Consolidation

2008 Issue No. 1
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The Pilot

A Conversation With...
Tim Hoeksema, Chairman, President and Chief Executive Officer,
Midwest Airlines. pg 36

Inside

26 Airlines are scrutinized for affects on the environment
44 Etihad doubles its revenue from 2006 to 2007
62 Carriers can become true customercentric businesses

Table of Contents

Previous Issues

2007 Issue No. 2
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The Power of Partnering

A Conversation With...
Abdul Wahab Teffaha,
Secretary General Arab Air Carriers Organization.

Inside

  • 06Carriers can quickly recover from irregular operations
  • 42Singapore Airlines makes aviation history
  • 50High-speed trains impact Europe’s airlines

Table of Contents

 

2007 Issue No. 1
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Jet Stream

A Conversation With...
Wolfgang Prock-Schauer, the chief executive
officer of Jet Airways - page 30

Inside

  • 06Turboprops make strong comeback
  • 36WestJet saves US$5 million annually
  • 78GOL scores big in Latin America

Table of Contents

 

2006 Issue No. 2
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The Global
Advocate

A Conversation With...
Giovanni Bisignani, director general and CEO,
International Air Transport Association
page 38

Inside

  • 06Government regulations affect globalization
  • 42Latin American carriers grow regionally
  • 50AirAsia overcomes challenges to its Thai-based subsidiary

Table of Contents

2006 Issue No. 1
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Seeking Gold

India's booming economy benefits airlines around the world page 20

Inside

  • 40 India's government revamps airport infrastructure
  • 42 IndiGo to begin service as India's newest start up
  • 46 India's flag carriers adjust to relaxed government regulations

Table of Contents

  • 06Distribution in India: Anyone’s Game
  • 08India Traffic on the Rise
  • 11Low-Cost Carriers Gain Altitude
  • 14Measuring Revenue Man- agement Performance
  • 20Seeking Gold
  • 23The in Place to Outsource
  • 26Open for Business
  • 29On Track
  • 31The Complete Package: India’s Cargo Industry
  • 35Powers to Be
  • 38Making it Simple
  • 40Preparing for Takeoff: India’s Aviation Infrastructure
  • 42Blue Skies
  • 44Full Recovery
  • 46Open Skies Opens Challenges
  • 50Take it Online
  • 52Just Checkin’ in
  • 54Car“go” to India
  • 56Rapid Reaccommodation: Attaining Higher Levels of Customer Service
  • 58The Right Fix
  • 60Opening the Door
  • 62A Game-Winning Strategy
  • 65Remote Access
  • 68From Planning Through Execution
  • 70Talking Technology With Richard Ratliff
  • 74Following the Sun
  • 76From Distribution to Merchandizing

2005 Issue No. 2
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The Transformer

A conversation with…
W.Douglas Parker, Chairman, President and CEO,
US Airways
page 44

Inside

  • 33 Gulf Air’s in-flight service wins top awards
  • 36SAS restructures to better compete
  • 42Jet Airways becomes an international carrier

Table of Contents

  • 06Airport Facelifts
  • 09Choosing a Model
  • 15Crossing the Border
  • 19“Fare”ly Simple
  • 22Inflammatory Fuel
  • 25Just the (e) Ticket
  • 28Reduced Fleets, Raised Revenue
  • 31T5: The Gateway to British Airways’ Future
  • 33Gulf’s Onboard with 48 Top In-Flight Service
  • 36Back to the Future
  • 42Jet Airways: From Domestic to International
  • 44The Transformer
  • 48ASPire to Leading Technology
  • 52Catering to the Bottom Line
  • 54Forecasting the (Revenue) Future
  • 56African Safari: Continent’s 64
    Carriers on the Hunt for new Opportunities
  • 59Latin Beat
  • 62Small Companies, Big Business
  • 64Talking Technology with Barry Smith
  • 67Supplier Connection
  • 69Looks Good, Works Well

2005 Issue No. 1
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In the Black

A conversation with...
Joe Leonard, CEO and Chairman, AirTran Airways
page 59

Inside

  • 22 Lufthansa benefits from close-in re-fleeting
  • 45 Cathay's cargo business drives revenue
  • 76 Frontier Airlines enlists strategic partners

Table of Contents

  • 10 On Schedule to Maintain Revenue
  • 16Customer Connection
  • 22Reigning in the Fleet
  • 26Power of Converging Data
  • 29Revenue Realization: Protecting Revenue
  • 32Unleashing Revenue Management
  • 35Stop the Leak
  • 37Turning the Corner
  • 41Under Control
  • 43From Distribution to Merchandizing
  • 45A Package 56 Deal
  • 50Under one Roof
  • 52Strictly Business
  • 56Luck of the Irish?
  • 59In the Black
  • 67Revenue Integrity: A Growing Necessity
  • 69A Fare Reaction
  • 71Time 82 is Money
  • 73Bringing up the Top Line
  • 76Frontier Days
  • 80Aligning the Pieces
  • 82Unblocked
  • 85Choosing its Battles
  • 90Talking Technology With … Alan Walker

2004 Issue No. 2
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An Allied Front

A conversation with…
Geoff Dixon, CEO, Qantas Airways
page 36

Inside

  • 04 Air France and KLM form Europe’s Largest Airline
  • 18 The Evolution of Alliances
  • 26A Conversation with oneworld, SkyTeam and Star Alliance

Table of Contents

  • 04The French– Dutch Connection
  • 09Uniform Service
  • 13Linking Latin America
  • 18The Evolution of Alliances
  • 23Carrying the Freight
  • 26Spanning the Globe
  • 36An Allied Front
  • 40The Next IATA?
  • 42Declaring Independence?
  • 48The Russian Steps
  • 51Good Neighbors
  • 54Maintaining the Lead
  • 56Share and CodeShare Alike
  • 58A Turn for the Better
  • 60Out of Africa
  • 62Britain’s Best Kept Secret?
  • 66Aligning the Alliance
  • 71Riding the RAIL

2004 Issue No. 1
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Extreme Airline Management

A conversation with…
David Siegel, CEO, US Airways
page 38

Inside

  • 19 Industry Showing Signs of Recovery
  • 38Low-Cost Carrier Model Continues to Evolve
  • 79Recent Breakthroughs in Revenue Management

Table of Contents

  • 04Taking its Share
  • 06Iberia Airlines: Focused Strategy for an Optimistic Future
  • 10Scoring Points with Passengers
  • 12A New Lease on Life
  • 16CRM: Going Beyond a Frequent Flyer Program
  • 19The Long Night’s Journey into Day
  • 24Sizing it Up
  • 28Leveling the Playing Field
  • 35Self Serve: Airlines Increasingly Employ Customer-Enabling Tools
  • 38The Revolution’s Here
  • 40On the Route to Recovery
  • 45Getting Fit for Recovery
  • 48Faster than the speed of Industry
  • 51A Higher Plane
  • 56Coming of Age
  • 62Faring Well: Air New Zealand Revamps its Fare Structure
  • 66Everything to Gain
  • 70Putting IT all together
  • 76Channel Surfing
  • 79Talking Technology With … Barry Smith

2003 Issue No. 2
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On the Route To Recovery

A conversation with…
James Hogan, President and CEO, Gulf Air
page 40

Inside

  • 19 Industry Showing Signs of Recovery
  • 38Low-Cost Carrier Model Continues to Evolve
  • 79Recent Breakthroughs in Revenue Management

Table of Contents

  • 04New Distribution Paradigms: Controlling Costs in the Internet Age
  • 10Preparing for the Changing World of In-Flight Services
  • 14Expecting the Unexpected
  • 19Riding the Storm Out
  • 26Lufthansa “D-Check”s its Organization and Processes
  • 30An Inside Job
  • 30Song Reaches Top of the Charts
  • 31You’ve Come a Long Way, bmibaby!
  • 38Extremely Prepared for the Future
  • 41The New Revenue Reality
  • 46From the Ground Up
  • 48Turnaround First, Then Privatize
  • 54Improving Interline Electronic Ticketing
  • 56Just Right: The Resource
    Management Systems
  • 60Web-Enabling Revenue Management
  • 62Asia/Pacific Carriers Open a Portal
  • 65Capitalizing on Consolidation
  • 67From Russia, With Success
  • 70Looking Through the “Contact” Lens
  • 72Getting Back on Track
  • 75The Winning Combination

2003 Issue No. 1
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Making Every Dollar Count

A Conversation with…
Brett Godfrey, CEO, Virgin Blue
page 26

Inside

  • 02New Approach to Cost Reduction Provides Benefits
  • 40American Airlines De-Peaks Its Hub and Spoke Structure
  • 48Aeroflot Reshapes Itself

Table of Contents

  • 02A New Way of Looking at Cost Reduction
  • 06Robust Scheduling Helps With Irregular Operations
  • 08Asia/Pacific Airlines Benefit from
    Integrated SOC
  • 10A Conversation With Regional Express
  • 12Automated Tool Manages Compensation Programs
  • 14More Than Just a Web Site
  • 16Web Services Holds Promise for Airlines
  • 18Affordable Reservations for Low-Cost Airlines
  • 20ATA Gets the Most for Its Investments
  • 22Hawaiian Airlines Automates Fares Management
  • 24New Direct Connect Availability Lowers Distribution Costs
  • 26A Conversation With Virgin Blue
  • 28Cost Savings by Automating All
    In-Flight Services
  • 32Integrated OCC Helps Propel WestJet
  • 34New Reservations Systems … Convert With Minimum Disruption
  • 38AeroMexico Puts M&E Strategy into Practice
  • 40American Airlines De-Peaks Its Hub and Spoke Structure
  • 44Locally Based Experts Assist EMEA Airlines
  • 46Returning Network Carriers to Profitability
  • 48Aeroflot – Russian Airlines Reshapes Itself

2002 Issue No. 1
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Simplifying for the Future

A Conversation with…
British Airways
page 26

Inside

  • 02Airlines Seek to Simplify Operations
  • 40Aligning with Industry- Best Practices
  • 48TAM Extends Leadership

Table of Contents

  • 02Airlines Seek to Simplify Operations
  • 06Aligning with Industry- Best Practices
  • 08AACO Helps Member Carriers
  • 10Simplifying… A Conversation with British Airways
  • 12Asia/Pacific Airlines Select New Reservations Solutions
  • 14The Backbone of Technology’s Continuing Evolution
  • 17Asia/Pacific Airlines Take Proactive Approach
  • 18Enhanced Security for North American Airlines
  • 20Low-Cost Option for High-End Technology
  • 22TAM Extends Leadership
  • 23Move to O&D Benefits Alitalia
  • 24The “Qik,” Uncomplicated Solution